Client Feedback

Company and Competencies

Welcome to Youd Andrews, a totally different approach to sales, which is dedicated to helping you achieve your business objectives, within your target market.

Unlike other organisations, we start by ‘standing in the shoes of the customer’ and use our large network of senior executives, with their established ‘insights’, which we share with you.

Rather than offer standard ‘off the shelf’ programmes via a ‘one size fits all’ process, we:

Continually research the world of the Business CxO (not just IT) and establish their key business drivers
Establish what makes an initial impact at their level (the positives and negatives), when approached by vendors
Identify how they like to run their meetings for maximum effect
Discuss how they take onboard new information
Test new ‘thinking/ideas’ and gauge their reaction.

This has allowed us to create a personalised business environment, which we offer to all of our clients, irrespective of whether you are:

An unknown organisation offering innovative services, looking to gain a foothold in large organisations or a well established enterprise looking to revitalise your sales approach.

We use our network of Senior Executives to help:

You be positioned in target organisations that have a need for your services, thereby shortening your sales cycle
By interacting with your sales team, in a simulated business environment, so that they can ‘see in the mirror’ their current selling style and quickly implement effective change.

At all stages you are gaining insights into real organisations, which allow you to effectively modify your sales approach and shorten your sales cycles.

Depending on your needs we will offer you the following options:

1. Our Corporate Solution Broking Service, where we will help you:

Develop your value proposition, to position your message effectively to your target audience, based on their current business needs
By using our network of CxOs to open doors and with the help of our experienced Consultants, identify organisations that are thinking about business issues in your space
By meeting the target customer ourselves and present an initial high level overview of your proposition and gain commitment for you to meet them, where interest is generated
With meetings that will only be arranged where we consider both sides can benefit
By using our experienced team, who will manage the various diaries, to co-ordinate a time and date for you to meet the interested person
By constantly reviewing the sales cycles we have started with you, to see where we can add further value, especially with regards to leveraging the CxO relationships
By giving you access to our website ‘Blog’, to allow you to keep up to date with what we are doing in our mutual accounts
By sharing our sales processes with you, to create value propositions and manage opportunities.

2. Our Business Simulator, where we:

Have created four business cases, which can be accessed via the web and enable you to research the ‘buying signals’ (as you should do in a real life)
Have many experienced Senior Executives well versed in Global business, who are willing to play their old role within the simulated business case. (Languages include English, French, Spanish and German)
Are happy to provide Senior Executive feedback and coaching after each meeting with you/your team, to reinforce the learning points
Help you build your confidence at adding value at the ‘C’ level
Will share much of our research findings with you, including:

- Making an initial impact at the ‘C’ level

- Managing a Perfect Meeting

- How far you can probe the ‘C’ level

- Using Success Stories for visualisation

- Creating compelling Value Propositions

- Presenting effectively to the ‘C’ level with less than five slides

Can let you interact with the Senior Executives to test your theories, knowing you will get an honest response
Can use the Simulated approach to create the following programmes:

- Building Relationships at the ‘C’ level

- Selling the Value Proposition

- Assessment Centre (used for assessing your staff prior to the next phase of their training or as part of your final recruitment process)

- Accreditation Centre (used for reinforcing third party programmes to turn theory into experience)

Also involve our Senior Executives in other programmes where their business experience of the role/sector/target account allows us to:

- Create Attack Plans for entering a target market

- Review Opportunities from a third party perspective and add ‘out of the box’ thinking in terms of actions going forwards

Can even use the above Senior Executive experience to:

- Analyse your team as to the suitability to operate at the ‘C’ level

- Whether a person is biased towards:

* New business acquisition

* Existing account management

* Pre-sales

* Post-sales.

The above is just a summary of what we can do for you but the proof is in talking to our current clients, who are experiencing the benefits of working with us. For more information call Don Youd on +44 (0)7836 580062 and see how we can help you shorten your sales cycles.